Floyd Mayweather, Jr. versus Manny Pacquiao. Though some of the luster may be off of the match-up, it’s still the biggest fight in boxing. It’s the fight everyone wants to see. However the bill might keep this particular violent entree away. Never mind the myriad of reasons the fight has been delayed until now, the size of the pie and how it’s divided keeps this fight a daydream.
When a fight is broadcast on a premium network such as HBO or Showtime, the cable provider is footing the bill for the services of the fighters. When an event is on PPV, the promoter or promoters foot the bill and handle the logistics of marketing and staging the event. For a PPV, the promoter enters into various distribution and marketing deals in order to pay for the event. In this PPV scenario, the promoter is betting that what they spend on promoting the PPV fight is less than the amount of homes that buy it. How they do that is by attracting not just the hardcore fan but the casual sports fan and in some special cases, the non-sport fan who loves a good spectacle.
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