Every Wednesday, Administrative Editor Jordan Breen welcomes a member of the mixed martial arts media into “Press Row” on the Sherdog.com blog. This week, Breen is joined by MMA Junkie editor-in-chief and USA Today senior MMA editor Dann Stupp.
Breen and Stupp look at how the recent climate of MMA in North America has impacted media coverage for the UFC and other promoters alike. The two look at how major news outlets have taken money out of covering MMA, the benefit of media conglomerates in contemporary sports coverage and what lessons the UFC could potentially learn from Major League Baseball when it comes to managing its message in the media.
The pair also discuss the UFC's renewed international focus, how it could change the complexion of the MMA media and the early hardships of gaining coverage and favor in Brazil.
Grab your credential and get a seat in “Press Row.”
The above file can be saved in MP3 format here.