Florian Discusses Marketability As Factor in Featherweight Title Picture

Sherdog.com StaffJun 10, 2011
Kenny Florian (Pictured), on “Beatdown,” discussing why a win over Diego Nunes should put him into title contention at 145 pounds:

“Another factor is putting together a fight that people want to see, putting together a marketable fight. The reality is, a lot of people still don’t know who the WEC guys are. I get it all the time. Who are you fighting next, Kenny? … They have no idea who Diego Nunes is. All right, who has the belt at 145? Jose Aldo. They have no idea who Jose Aldo is. It’s crazy to me. These are phenomenal fighters. People don’t know who they are, but with myself going into the division, Tyson Griffin, Joe Stevenson, it brings bigger names to the division and it brings more marketable fights that people want to see. People recognize these names.”