Nate Wilcox Joins Press Row

By Jordan Breen Feb 19, 2014

Every Wednesday, Administrative Editor Jordan Breen welcomes a member of the mixed martial arts media into “Press Row” on the blog. This week, Breen is joined by Nate Wilcox, founding editor of

Following back-to-back UFC cards with double-digit decision numbers, Breen and Wilcox debate and discuss whether or not MMA's preeminent product has become generic and bland. The two look at the the UFC's roster, the accelerated event schedule, the changing nature of sponsorship in the sport and other critical factors in creating an oversaturated MMA climate. The duo also discuss whether Zuffa brass want the UFC to be a homogenous sports product and if the UFC could be helped by embracing MMA's freakshow roots.

Breen and “Kid Nate” also go in on the UFC's potential “uniforms,” what that language suggests, how Under Armour figures into the equation, its implications for blue-chip fighters and sponsors, how the current MMA schedule undermines sponsorship opportunities and much, much more.

Grab your credential and get a seat in “Press Row.”

The above file can be saved in MP3 format here.

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