One FC Partners with Sony

Mar 26, 2012


Upstart Singapore promotion One Fighting Championship and technology giant Sony have partnered to promote mixed martial arts in South East Asia and beyond.

“Sony has been a market leader for consumer electronics in Singapore for decades,” said Kengo Kurokawa, head of digital imaging of Sony South East Asia. “We are a quality trusted brand and have a track record of working with partners who are trailblazers in their own industries. One Fighting Championship is precisely the kind of world class event that we want to be associated with and we are very excited over this opportunity.”

One FC’s March 31 show will air live and free on Youtube.

“As a gift of appreciation to all MMA fans around the world, I have decided to make the broadcast of the entire fight card for ONE FC: War of the Lions on March 31 completely free-of-charge in HD quality on our YouTube channel,” stated One FC CEO Victor Cui. “I want the world to see that Asian MMA is back bigger and better than ever! ONE Fighting Championship is Asia’s largest MMA organization with the biggest pan-Asian media broadcast to a potential 500 million viewers across 24 countries. We are here to lead the way in Asia!”

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