The story is as old as punk itself. Scrappy band debuts in seedy club; band slowly attracts a small but devoted number of fans; band plays to intimate crowds; band gets picked up by major record label; fans begin hurling beer bottles at band in disgust.
In disgust of what? Talk to the denizens of Northern California, the providence that gave birth to Green Day, and theyll tell you the band sold out, that they turned their back on everything the punk philosophy stands for. Mainstream success was a scarlet letter. They belonged to the punk scene, Goddammit, and how dare they leave us behind.
Please be assured you havent accidentally stumbled onto the Rolling Stone website. Substitute Billie Joe and the gang for mixed martial arts and one group of manic fans for another and youve got the idea.
Our lil sport is all growed up, and some of us cant handle it.
Witness the endless browbeating after Saturdays cable broadcast. The Chicken Littles were in full cluck mode, lambasting Zuffa for everything from too many commercials (not their fault) to premature ref stoppages (also not their fault) to simply having the overall gall to host an event on free television. A mediocre main event (certainly not a first for any promotion) was seen as the UFC equivalent of cracking Capones empty vault.
When the term mountains out of molehills was coined, you can be assured it was likely in response to some fight fans bitching.
Its not the UFC that isnt ready for primetime its the fans. Ultimate Fight Night scored a healthy 1.5 rating, which was enough to win the cable war for that particular evening and on par with expectations for the graveyard shift that is Saturday night.
Read the recaps on the forums, though, and youd expect a debacle on the level of UFC 33. Despite viewership actually increasing as the night wore on, peaking with the main event, forum pundits will swear up and down that the show was a disappointment.
In a way, it was. With Saturday being the second time a live UFC event broke the two million households mark, its quickly outgrowing the embrace of the insiders, those intuitive few who have followed the sport since the beginning.
Dont lie to yourself: You know you found some degree of satisfaction in being privy to an underground sport. While the masses sat in awe of Lennox Lewis, you took pride in knowing hed be mat paste against
Mark Coleman (Pictures). When your workplace buddies gathered around and talked about their purple belts in Karate, you snickered, feeling like the superior intellect.
Among your social circle, you were the one who was enlightened.
But thats slowly ebbing away, isnt it? Some weeks, UFC programming takes up nearly as much airtime as the WWE. Subtle, hip references to fighters like
Chuck Liddell (Pictures) are showing up in network shows like CSI. When someone brings up the fighting prowess of Roy Jones at the water cooler, you might not be the first guy to invoke
Matt Hughes (Pictures).
And you
hate it. Because these people werent there from the beginning. They didnt drop $1,000 in DirecTV hardware costs. They didnt suffer through the catcalls in some dingy, lurid arena in the middle of nowhere. Theyve never stayed up until four oclock on the morning to find out if Sakuraba beat another Gracie. They didnt
earn it.
And so the solution is to snipe endlessly at every move the UFC makes, downplaying any significant progressive movement. Its a defense mechanism. An ex gaining five pounds isnt going to go unnoticed by a former flame; likewise, the UFC hosting a bummer of a main event is going to be fodder for endless prattling.
The promotion is hardly above criticism, but the exhaustive hyper-analysis of every second of every show goes above and beyond the call of duty.
Fans can say theyve wanted this for a long time, that they wanted fighters to earn a good living and snag the big endorsement deals, but now that its happening, theyre significantly less enthused.
The expectations were too high: Success to the hardcores implies that the UFC would run out and hand blank checks to the marquee names and wed get to see the Big Fights. The UFC is no longer about finding out who the best fighter in the world is (if it ever was) its about creating a palatable piece of entertainment for a mass audience.
The Ultimate Fighter has created a feeder star system for the show, and it makes perfect business sense to pay
Forrest Griffin (Pictures) $30,000 for a fight when hell draw more viewers than, say, a PRIDE fighter and his accompanying $300,000 price tag.
Quite frankly, the casual fan wont know what theyre missing. And while the devotees will froth at the mouth, it really doesnt make any difference. PRIDE may be filet mignon to the UFCs hamburger for some, but that creepy clown has no problem pushing millions of those little grease sandwiches every year.
The doom generation will continue to snipe, swearing up and down this fight or that stoppage will sound the death knell; that since the UFC doesnt cater to their own specific tastes, its destined to fail. Its baseless and petty. The fans that could tell you Dana Whites suit size represent less than 1 percent of the viewing audience for a typical episode of the SpikeTV shows.
Becoming obsolete is a frightening thing. The insulated nature of MMA fandom fed a sense of ownership. The line between the business and the consumer was blurred. And in many ways, the intimacy that kept this thing afloat is now whats to blame for fans trying to exert a bizarre degree of control over a product that no longer relies on their devotion.
Its not just our thing anymore, gang.
Chuck Liddell (Pictures) is probably a year away from snapping into a Slim Jim;
Forrest Griffin (Pictures) is destined for a TV Guide cover; the UFC itself seems positioned to become a major player in the cable industry. Things will continue to march on, with or without the support of a jilted fan base.
The band was yours for over a decade. Its time to let go.
In Brief, Special UFN Edition:
Congrats to
Sam Hoger (Pictures) for putting on a better-than-expected performance in The Battle of the Beanies against fan favorite
Stephan Bonnar (Pictures). Hogers persona may be abrasive, but hes got guts.
Way too much energy was expended in complaining over Cecil Peoples decision to halt the Quarry-Sell bout. MMA officiating will always will be a subjective vocation. And pound-for-pound, nothing beats the Oyama-Silva stoppage as the clinical definition of premature. Its not exclusively a UFC problem. Learn to accept it.
For the second time, the UFC seems oblivious to the fact that many free TV viewers are first-timers, and pass up the obvious tact of creating some kind of brief MMA primer for the uninitiated. Its inexplicable.
With TUF alumni going 4-0 Saturday, it seems likely that Joe Silva has found something in the game of
Brian Gassaway (Pictures) for contract winner
Diego Sanchez (Pictures) to exploit. Dont expect to see any surprises there.
Salaverry paid the price for holding back in his fight against Marquardt, getting cut from the UFC roster. The message seems pretty clear: Dont bury the promotion on free TV. Its unfortunate the otherwise exciting Salaverry had to be the messenger.
The opinions expressed in this piece do not necessarily reflect the views of Sherdog.com