Bellator 44 Sets Season High with 325,000 Viewers

By Sherdog.com Staff May 17, 2011
Bellator Fighting Championships captured the largest audience of its inaugural season on MTV2 last Saturday when the 9 p.m. broadcast of Bellator 44 netted an average of 325,000 viewers. The 11:30 p.m. encore telecast delivered an additional 145,000 viewers.

According to figures released to Sherdog.com on Tuesday by MTV Communications officials, the event also recorded the network’s highest average audience ever in the time slot, behind only an April 2006 airing of the film “8 Mile.” Key advertising demographics also received a bump, as Men 18-34 rose 23 percent from the season average, while the overall 18-49 demo jumped 90 percent.

Overall viewership for Bellator 44 rose 77 percent from the season average; the show scored nearly double the 182,000 viewers who tuned in to the previous week’s Bellator 43. The second-highest rated event of the season came in week two, when Bellator 36 pulled 230,000 sets of eyes.

Bellator 44 emanated from Caesars Atlantic City Hotel and Casino in Atlantic City, N.J., and was headlined by the company’s third lightweight tournament final, which saw unbeaten Michael Chandler take a three-round unanimous decision over Brazilian knockout artist Patricky “Pitbull” Freire. Bellator 45, which marks the end of the promotion’s fourth season, airs live on MTV2 this Saturday, May 21.

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