Bob Sapp on Wall Street Journal Cover

Jun 24, 2003
By Michael Afromowitz

Just when you may have thought that the media frenzy behind 6 foot 3 inch, 375-pound Bob Sapp peaked with the fighter's recent appearances on FOX Sports Network and Black Entertainment Television (BET) as well as in the pages of ESPN The Magazine and The Source, "The Beast" has conquered new terrain. On Monday, June 23rd, Sapp's name and reputation for inflicting bodily harm reached the suit and tie element of America when he landed on the cover of leading daily business newspaper, The Wall Street Journal.

In a piece aptly titled "Incredible Hulk: Bob 'The Beast' Sapp Is Conquering Japan," author Jason Singer documents Sapp's recent years from his failure to make a name for himself in the NFL to his rise to power in Japan's premiere martial arts tournament circuit and most popular sport. Singer notes that Sapp's evolution into one of Japan's premiere celebrity figures has already garnered the American a reported $3 million in 2003 paychecks, most of which have come from lucrative product endorsements as well as countless appearances on talk shows and television commercials.

Perhaps the biggest victory in the story for K-1's North American outfit came in the piece's second-to-last paragraph where there is mention of Sapp's scheduled United States fighting debut. During "K-1: Battle at the Bellagio" on Friday, August 15th at Las Vegas' Bellagio Hotel and Casino, Sapp is slated to take on a yet to be determined opponent in a headlining Superfight.
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