Bud Light Returns as Official Beer of UFC with Record Sponsorship Deal

.@UFC and Anheuser-Busch (@AnheuserBusch) announce multiyear partnership.

More information on the new partnership ➡️: https://t.co/UskNcHo80d

— UFC News (@UFCNews) October 24, 2023

After a bit of a hiatus, the Bud Light logo will once again grace the Octagon for Ultimate Fighting Championship events.

According to broadcast partner ESPN, the UFC has signed a new partnership with Anheuser-Busch to make Bud Light the official beer of the promotion. While it is reportedly the biggest sponsorship deal in UFC history, terms of the agreement were not disclosed.

The multi-year contract begins on Jan. 1. The UFC and Anheuser-Busch were previously partners until 2017, when the company switched to Modelo as its official beer.

"Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago," UFC CEO Dana White said in a release. "I'm proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I'm looking forward to all of the incredible things we will do in the years ahead.”

According to the release, Bud Light will be “integrated into custom broadcast features in all U.S. pay-per-views.” Additionally the UFC and Bud Light will collaborate on content to be distributed through the promotion’s social and digital channels. Bud Light branding will also be visible at Fight Night events, Dana White’s Contender Series, “The Ultimate Fighter” and Road to the UFC.

"Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy,” said Anheuser-Busch CEO Brendan Whitworth. “As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America.”