CBS Exec: NCAA Ads One Key to Promoting April 17 Strikeforce
Loretta Hunt Mar 18, 2010
Competitive nature abounds both in and out of the MMA cage. Kelly
Kahl, executive vice-president of primetime programming for CBS,
has dealt with it firsthand, as the network fielded rumors of a UFC
counter-programming effort to its April 17 Strikeforce broadcast
for the last few weeks.
In this Sherdog.com exclusive, Kahl reacts to the UFC's stance and how it will affect their relationship moving forward. Kahl discusses what steps CBS is taking to push Strikeforce "Nashville," and explains why the NCAA men's college basketball broadcasts over the next few weeks will give CBS a unique opportunity to build momentum for the April 17 show.
In this Sherdog.com exclusive, Kahl reacts to the UFC's stance and how it will affect their relationship moving forward. Kahl discusses what steps CBS is taking to push Strikeforce "Nashville," and explains why the NCAA men's college basketball broadcasts over the next few weeks will give CBS a unique opportunity to build momentum for the April 17 show.
