CBS Exec on Early Ratings: 'Terrific'
Sherdog.com Staff Oct 6, 2008
EliteXC’s event Saturday on CBS was watched by 4.31 million
viewers, according to initial ratings provided to Sherdog.com by
CBS Primetime Senior Executive Vice President Kelly Kahl.
“In total viewers, we matched our first event in May and the male demos look like they were top-rated for the night," Kahl said. "Given the extreme competition from college football and Major League Baseball playoffs, we think it's a terrific performance.”
According to Kahl, CBS EliteXC Saturday Night Fights from 9:00 p.m. to 11:00 p.m. was first in several demographics, including men 18 to 34 (2.5/09) and men 18 to 49 (2.5/08), and third in households and viewers.
Kahl noted that the rankings among networks are subject to change due to live programming on ABC, but he also noted that the final 20 minutes of the EliteXC event -- which ran to approximately 11:20 -- are not included in the initial ratings averages. Those final 20 minutes, which featured Kimbo Slice’s loss to Seth Petruzelli, should improve EliteXC’s ratings.
Overall, the final ratings for Saturday’s event are expected to be down slightly from the first CBS-EliteXC event on May 31 but up dramatically from the second show on July 26.
“In total viewers, we matched our first event in May and the male demos look like they were top-rated for the night," Kahl said. "Given the extreme competition from college football and Major League Baseball playoffs, we think it's a terrific performance.”
According to Kahl, CBS EliteXC Saturday Night Fights from 9:00 p.m. to 11:00 p.m. was first in several demographics, including men 18 to 34 (2.5/09) and men 18 to 49 (2.5/08), and third in households and viewers.
Kahl noted that the rankings among networks are subject to change due to live programming on ABC, but he also noted that the final 20 minutes of the EliteXC event -- which ran to approximately 11:20 -- are not included in the initial ratings averages. Those final 20 minutes, which featured Kimbo Slice’s loss to Seth Petruzelli, should improve EliteXC’s ratings.
Overall, the final ratings for Saturday’s event are expected to be down slightly from the first CBS-EliteXC event on May 31 but up dramatically from the second show on July 26.
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