Chris Weidman Becomes 13th UFC Fighter to Sign Individual Reebok Endorsement Deal

By Tristen Critchfield Oct 20, 2015
UFC middleweight champion Chris Weidman has signed an endorsement deal with Reebok, making him the 13th athlete within the promotion to get an individual partnership with the athletic apparel giant.

Reebok recently announced the news via release. During Monday’s episode of ”The MMA Hour,” Weidman unveiled a signature apparel line, which plays off his “All-American” moniker and includes stars-and-stripes themed shoes and a T-shirt emblazoned with the slogan “Join the Team.”

“I’ve spent a lot of time with Reebok leading up to this day and believe wholeheartedly in the vision they have for MMA and combat training around the world,” Weidman said in a release. “I’m proud to join their ranks and look forward to working alongside them to continue to develop and support the sport that I love at every level. I’m looking forward to what’s to come.”

Weidman joins the likes of bantamweight champion Ronda Rousey, strawweight queen Joanna Jedrzejczyk and interim featherweight titlist Conor McGregor as fighters who have Reebok contracts apart from the company’s uniform agreement with the UFC.

The 31-year-old Serra-Longo Fight Team representative last appeared at UFC 187, stopping Vitor Belfort via technical knockout 2:53 into round one on May 23. He will next defend his middleweight strap against top contender Luke Rockhold at UFC 194 in Las Vegas on Dec. 12.


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