Conor McGregor has some definite ideas about his brand and worth and he certainly doesn't want anybody else to profit off of it.
According to an ESPN report, the Ultimate Fighting Championship's lightweight king has applied for a series of trademarks through his company, McGregor Sports and Entertainment Limited. MSE has reportedly filed trademark requests for his name “Conor McGregor” and his nickname, “The Notorious,” with the U.S Patent and Trademark office.
Both trademarks are categorized for their links to goods and services: McGregor seeks two use his likeness in potential relation to everything from clothing, cosmetics and toiletries to health clubs, gyms and barber shops.
Last July, McGregor applied for trademarks with the Irish Patent Office, including his name, nickname and “The Mac Life,” immediately before launching his MMA and lifestyle website TheMacLife.com later that month.
The ESPN report by Darren Rovell also notes McGregor's on-going connection to boxing superstar Floyd Mayweather, who has filed for more than 230 trademarks in the past six and a half years.
McGregor last fought at UFC 205 in the UFC's Madison Square Garden debut last November, knocking out Eddie Alvarez in the second round to become the promotion's first simultaneous two-division champion. Two weeks later, McGregor was stripped of the UFC featherweight title and the man the Irishman took the title from, Jose Aldo, was promoted from interim to full 145-pound champion.