Developmental League Alliance MMA Offers Stock to Public

By Tristen Critchfield Oct 6, 2016
Alliance MMA, which boasts multiple promotions under its umbrella, is going public with its stock.

According to a report from CNN Money, the company “will close its initial public offering and start trading at $4.50 a share on Thursday.” Alliance MMA expects to profit from fights, sponsors and a video production company, according to the report.

Alliance MMA’s website states that it “is a mixed martial arts organization offering the premier developmental league for aspiring mixed martial arts (MMA) fighters to advance to the sport’s highest level of professional competition. Alliance MMA’s mission is to identify and cultivate the next generation of Ultimate Fighting Championship (UFC) and other premier MMA promotion champions.”

Promotions under the Alliance MMA banner include Cage Fury Fighting Championships, Shogun Fights, Combat Games, V3 Fights and Hoosier Fight Club.

"There's no other way to invest in MMA other than through our venture," Alliance MMA Chairman and CEO Paul Danner told CNN Money.

All told, the company hopes to hold more than 125 events per year through the various promotions under the Alliance MMA umbrella.

"Now we can tell promoters 'Look, we value your private company and will give you cash and stock in ours,'" Danner said. "There's less loss of power for them and more involvement.”

Although the report claims that Alliance MMA is the sport’s first publicly traded company, the now-defunct International Fight League went public in 2006. Additionally, ProElite was also a public company.


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