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FEG: Dream Not Pulled from Primetime
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FEG: Dream Not Pulled from Primetime
Sunday, April 27, 2008
by Jordan Breen (jbreen@sherdog.com)

Dream has not been removed from its primetime slot on the Tokyo Broadcasting System, Fight Entertainment Group has informed Sherdog.com.

Last week it was announced that Dream's April 29 middleweight grand prix opener was not scheduled for primetime viewing on TBS. However, FEG, responding to a report by Sherdog.com on Friday regarding Dream's absence from primetime, said the April 29 card was never intended to air in that slot.

FEG USA representative Mike Kogan explained that FEG's former MMA product, Hero's, had been slated for four primetime TBS broadcasts per year and the same plan applied to Dream for 2008. Yet Dream scheduled a total of seven events -- six focusing on the lightweight and middleweight tournaments and one additional event set for South Korea this fall.

Hence, Kogan told Sherdog.com on Sunday there were simply not enough allocated primetime slots to accommodate the full schedule, though two more Dream events will air in primetime this year.

"FEG elected to have TBS broadcast three Dream events in primetime, and four [events] with a delayed TBS broadcast in the evening, while putting these four events live on PPV through SkyPerfect TV," Kogan said in a statement to Sherdog.com. "As such Dream 1 was on TBS in primetime, as well as the lightweight and middleweight GP finals will be in primetime, while the other four events will be live on PPV and delayed evening broadcast on TBS. This was worked out with TBS at the beginning of the year, and the schedule was already set.

"This structure is suitable for both TBS and FEG, as PPV is a growing market in Japan," continued Kogan. "This broadcast structure would allow FEG to maximize the revenue stream for Dream events by taking advantage of the PPV. As such any reports alleging that Dream has lost its primetime slot on TBS are false and inaccurate."

On Friday, HDNet announced a partnership with FEG to become the North American broadcast home of Dream events.

Beginning on May 2 with the delayed airing of Dream 1 followed the next night with Dream 2, which takes place live in Tokyo on April 29, HDNet will feature the Japanese MMA brand starting at 10:30 p.m. ET/7:30 p.m. PT.

Eight days later, Dream 3 will become the first of four events broadcast live on HDNet featuring the organization's lightweight and middleweight tournaments.
 

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