Future Twitter Live Video Streams Could Include UFC Bouts, According to Company Executive

By Tristen Critchfield Apr 27, 2017
The Ultimate Fighting Championship could be part of Twitter’s live video plans in the near future.

In a recent interview with Buzzfeed News, Twitter COO and CFO Anthony Noto revealed the company’s intentions to have a constant presence of live video content on the platform, including sports, news and entertainment.

"We will definitely have 24/7 [video] content on Twitter," Noto told Buzzfeed. "Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter.”

In 2016, Twitter offered live streaming of 10 Thursday night NFL games. Amazon outbid Twitter for the streaming rights for the NFL for 2017, shelling out $50 million for 10 Thursday games. However, the NFL may have paved the way for other organizations, including the UFC, to air video on the platform.

"We have a really big audience when there's a pay-per-view UFC match,” Noto said. “Should we provide that content to the audience on Twitter that's not watching it, but might like to after seeing tweets about it? That's something we'd consider.”

According to the report, the NFL video stream package brought 3.5 million unique viewers to Twitter. The mixed martial arts audience has by and large been an internet savvy group dating back to before the sport gained more mainstream acceptance. Twitter engagement can be high during fight nights, particularly for UFC events.

There is no timetable for Twitter to implement its goal of offering live video 24/7, but it appears there might be an intriguing option for fight fans eventually. Where the UFC ranks among the company’s priorities remains to be seen.

“We’re working on many, many things,” Noto said. “There’s a lot in the pipeline.”

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