GSP, UFC Stars, Bjorn Rebney Promise ‘Industry Redefining’ Announcement on Wednesday Call

By Jordan Breen Nov 28, 2016

Will the sport of mixed martial arts change forever on Wednesday? Some major MMA players think so.

Former Ultimate Fighting Championship titleholders Georges St. Pierre, T.J. Dillashaw and Cain Velasquez, as well as fighters “Cowboy” Donald Cerrone and Tim Kennedy will all be a part of what is being called an “industry re-defining” announcement this coming Wednesday, according to a press release sent out by PR firm O’Malley Hansen Communications on Monday. The five fighters will be joined on the Wednesday conference call by Bellator MMA founder and former CEO Bjorn Rebney.

The conference call is scheduled for 4 p.m. ET/1 p.m. PT on Nov. 30.

Apart from Cerrone, who is represented by Nascar driver Kevin Harvick’s KHI Management, the remaining four fighters scheduled to appear on Wednesday’s call are represented by Creative Artists Agency (CAA), the chief rival of new UFC ownership group WME-IMG in the world of talent management.

Notably, it is a roster of fighters -- especially Cerrone, Kennedy and St. Pierre -- that have been vocal regarding the need for a fighters union in the UFC.

Since being dismissed as Bellator CEO in June 2014 and replaced with former Strikeforce boss Scott Coker, Rebney has maintained a low profile. Since his now-infamous “Mexico!!” tweet on June 29, 2014, Rebney has given no public interviews and has tweeted just once, sending out a memorial note to regarding the passing of television sports producer Robert Beiner this past February.

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