Since launching in 2011, the largest mixed martial arts organization in Asia has been known as One Fighting Championship. But as of this week, the promotion will now be known simply as One Championship.
One FC officials revealed the change to Sherdog.com earlier this week.
The decision to remove the word fighting from its name will allow the promotion to further entrench itself into the mainstream of Asia.
“Without pushing fighting to the forefront, the rebrand sells the experience of MMA rather than the blood and gore of fights,” a One FC official told Sherdog.com. “ True, it's still fighting. But the focus is now on building champions through a legit championship series and champions are what people can relate to and what heroes are made of.”
The Singapore-based company will still be referred to as One FC, but a quick glance at the promotion’s Twitter account shows that the change has already taken effect.
One Championship’s first event of 2015 is set to take place on March 13, when Adriano Martins faces Asuka Mikami at One FC 25 “Age of Champions.”