Preliminary Numbers in for CBS 'Saturday Night Fights'
Greg Savage Nov 8, 2009
The first ratings for the heavyweight showdown between Fedor
Emelianenko and Brett
Rogers, which aired on network television stalwart CBS, are
in.
The show did a 2.3 rating and averaged 3.79 million viewers during the scheduled 9-11 p.m. time slot, but network representatives were not able to provide any number for the post 11 p.m. overrun -- the time when Emelianenko and Rogers took to the cage. A CBS spokesperson said those numbers would be available Tuesday.
This was CBS’s first foray back into the MMA market since the October 2008 debacle that ended the now-defunct Elite XC’s run on the network. In comparison, the three previous MMA shows that aired on CBS averaged between 2.6 and 4.8 million viewers, largely on the strength of Internet sensation Kimbo Slice and women’s star Gina Carano.
Information provided by CBS to Sherdog.com indicated the ratings for “Saturday Night Fights” were up significantly from regularly scheduled programming in the 9-11 p.m. time slot. Numbers were up consistently cross the demographic spectrum, with a 267 percent increase in men aged 18-34 gaining the biggest margin.
CBS’s broadcast of Srikeforce/M-1 Global “Fedor vs. Rogers” beat rivals ABC and NBC in coveted advertising demographics, taking first place in adults 18-49, adults 18-34, men 25-54, men 18-49, men 18-34 and tying for first in adults 25-54. The show beat out college football to be the top-rated program across the male demographics.
The show did a 2.3 rating and averaged 3.79 million viewers during the scheduled 9-11 p.m. time slot, but network representatives were not able to provide any number for the post 11 p.m. overrun -- the time when Emelianenko and Rogers took to the cage. A CBS spokesperson said those numbers would be available Tuesday.
This was CBS’s first foray back into the MMA market since the October 2008 debacle that ended the now-defunct Elite XC’s run on the network. In comparison, the three previous MMA shows that aired on CBS averaged between 2.6 and 4.8 million viewers, largely on the strength of Internet sensation Kimbo Slice and women’s star Gina Carano.
Information provided by CBS to Sherdog.com indicated the ratings for “Saturday Night Fights” were up significantly from regularly scheduled programming in the 9-11 p.m. time slot. Numbers were up consistently cross the demographic spectrum, with a 267 percent increase in men aged 18-34 gaining the biggest margin.
CBS’s broadcast of Srikeforce/M-1 Global “Fedor vs. Rogers” beat rivals ABC and NBC in coveted advertising demographics, taking first place in adults 18-49, adults 18-34, men 25-54, men 18-49, men 18-34 and tying for first in adults 25-54. The show beat out college football to be the top-rated program across the male demographics.
Related Articles
