Reebok Terminates Endorsement Deal with Former UFC Champ Jon Jones

By Tristen Critchfield Apr 29, 2015
Jon Jones no longer has a Reebok deal. | Dave Mandel/

Athletic apparel giant Reebok has severed all ties with former UFC light heavyweight champion Jon Jones.

ESPN sports business reporter Darren Rovell on Wednesday first brought word of Reebok’s decision to end its endorsement deal with Jones via Twitter. The termination is effective immediately.

On Tuesday, Jones was stripped of his 205-pound title, removed from the UFC 187 main event and suspended indefinitely following his arrest for a felony charge of leaving the scene of an accident involving personal injury in Albuquerque, N.M.

Jones was one of only a handful of athletes -- along with the likes of Ronda Rousey, Anthony Pettis, Conor McGregor and Paige VanZant -- within the Las Vegas-based promotion to have received an individual endorsement contract with Reebok. Jones recently starred in a commercial for a new line of Reebok ZPump Fusion shoes.

The UFC signed a six-year deal with Reebok last December to make the company its exclusive outfitter. When the uniform policy takes effect in July, all athletes under the promotion’s banner will be required to wear Reebok apparel at UFC events. In theory, Jones would fall under those same guidelines when he returns from suspension even after losing his individual sponsorship.

The New York native previously had a deal with Nike that ended a few months prior to the Reebok announcement. Jones initially claimed to have lost the Nike contract as a result of a media day brawl with Daniel Cormier at the MGM Grand in Las Vegas in last August. However, Jones later revealed that the two sides mutually parted ways.


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