The value of the Ultimate Fighting Championship is even higher than originally imagined after Lorenzo and Frank Fertitta recently sold the remainder of their equity in the company to WME-IMG.
Lorenzo and Frank Fertitta purchased the UFC for $2 million in 2000. The promotion was sold last summer for a reported $4 billion. The brothers, who each owned 40.5 percent of the company, maintained passive minority interest in the company until the recent sale. According to the report, the Fertittas “received roughly a 26 percent premium over last year’s transaction.”
The Fertittas are both currently worth approximately $2 billion apiece, per Forbes. Both men, as well as the UFC and WME-IMG, declined to comment for the report. The Fertittas own Station Casinos and an investment firm, Fertitta Capital.