Ronda Rousey holds big value for the UFC. | Dave Mandel/Sherdog.com
If and when the Ultimate Fighting Championship adopts a uniform policy for its athletes, bantamweight queen Ronda Rousey is likely to be at the forefront of such a deal.
Mike Mossholder, UFC vice president of global marketing partnerships, recently told Ad Week that the Las Vegas-based promotion is “actively engaged in conversations” with a “premium apparel line” to produce a uniform for its roster. According to Mossholder, Rousey is the UFC’s “No. 1 most requested athlete” by sponsors, making it “highly likely” that she would be featured in any such agreement.
The UFC has yet to announce anything officially regarding a potential uniform deal. According to Ad Week, representatives from Nike, Under Armour and Adidas either declined comment or could not be reached.
The 27-year-old Rousey currently ranks No. 3 in UFC ticket sales, according to the report. She owns notable sponsorship deals with MetroPCS and Xyience. Xyience President John Lennon informed Ad Week that sales for the energy drink jumped 12 percent with Rousey’s image on its cans.
“Rowdy” is perhaps the promotion’s biggest mainstream star. She has already scored roles in the major motion pictures “The Expendables,” “Fast and Furious 7” and “Entourage,” with future Hollywood opportunities reportedly on the horizon. She became the first mixed martial artist to win an ESPY earlier this summer and recently appeared in a short film on ESPN. Additionally, Rousey was profiled by The New Yorker last week.
Currently, some UFC fighters sport as many sponsors as they can fit on their in-Octagon apparel. Rousey, who represented Xyience in her win at UFC 175, prefers more of a minimalist approach in that area.
“You give yourself more value if you don’t walk out looking like a race car covered in ads,” she told Ad Week. “I like to think my sponsors are valued more because it’s more clean looking.”