UFC Lands Internet Broadcast Deal in China

The Ultimate Fighting Championship has signed into a deal with China’s Sohu.com to air live UFC events on its Web site.

Sohu.com will broadcast UFC 109 “Relentless” on Feb. 6, which will emanate live from the Mandalay Bay Events Center in Las Vegas. The fee for watching the live event, which pits UFC hall of famers Randy Couture and Mark Coleman against one another in the main event, was not disclosed in a press release.

“SOHU Kungfu channel is made to comprehensively report and follow-up the many Kungfu fighting related events both in China and overseas,” said Larry Jin, Director of Sports for Sohu.com, in the release. “We are looking forward to working with the UFC to create a stronger relationship and to seeing Chinese warriors in the Octagon.”

According to the release, Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.

The UFC already broadcasts UFC-related programming on Inner Mongolia Television (NMTV), which is available in 60 million households, according to the release.