UFC PR Exec Dave Sholler Leaving Promotion for Position with NBA’s Philadelphia 76ers

By Tristen Critchfield Oct 13, 2016
Dave Sholler is leaving the UFC after spending the last six years with the Las Vegas-based company.

UFC President Dana White confirmed on Fox Sports 1 Wednesday that Sholler will be stepping down as the promotion’s vice president of public relations, athlete marketing and athlete development. Sholler joins two other prominent executive figures who will part ways with the UFC by year’s end: Longtime matchmaker Joe Silva and UFC vice president and general manager of Brazil Giovani Decker.

“Dave Sholler just announced that he’s leaving – another guy who I love and respect and loved working with – so yeah, it’s going to be different, but there’s a lot of good things going on,” White said.

Sholler will take a position with the NBA’s Philadelphia 76ers. His last event will be UFC 205 in New York on Nov. 12.

“It’s time to go home to the organization I grew up rooting for,” Sholler wrote on Twitter. “Will miss fight game very, very much, but excited for new challenge.”

Sholler joined Zuffa as a public relations executive for the now-defunct World Extreme Cagefighting promotion. He moved to the UFC following the merger of the two organizations in 2010. In recent years, Sholler has presided over numerous press conferences with White becoming less of a visible figure. He famously attempted to intervene during the pre-fight press conference brawl between rivals Jon Jones and Daniel Cormier in August 2014.

The numerous changes within the UFC have come on the heels of the promotion’s sale to William Morris Endeavor and International Management Group for a reported $4 billion earlier this year. However, Sholler told MMAjunkie.com that the sale had nothing to do with his decision.

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