UFC and Reebok officials joined some of the sport’s biggest stars in New York on Tuesday to reveal the Fight Kit that fighters will wear as part of the promotion’s official outfitting policy.
“This mission has been for many, many months,” Reebok Vice President Todd Krinsky said. “We talked to [UFC President Dana White] and his team about the needs. We talked to many fighters about what they would need, and it really came down to two guiding principles: It’s all about performance and it’s all about customization.”
According to a release, the Fight Kit was designed with five tenets in mind: strength, speed, comfort, flexibility and pride. The first four are performance based, while the fifth emphasizes the individuality of the athlete, including “country specific badging and athlete’s name with iconic on-garment placement.”
A closer look at the performance related aspects, per the release:
Strength: Sublimated graphic execution and reinforced double welded seam sealing construction for durability and reduced abrasion
Speed: Lightweight low-profile construction for weight reduction and streamlining.
Comfort: PlayDry moisture management technology quickens drying time by rapidly moving moisture away from the body, allowing fighters to maintain optimum body temperature in the heat of battle.
Flexibility: 360° multi-directional stretch fabric and laser cut side vents for functional mobility. Anti-slipping technology ensures form fitting for every fighter position.
“I just want to be able to be free to move,” UFC featherweight Conor McGregor said. “As long as the material is good and it’s nice and compressed, that’s what I look for.”
The UFC Fight Kit features three different variations: the Champions Kit, which uses black and grey colors with gold trim and is worn only by current titlists, the Country Kit, with country specific colors and badging, and the Universal Kit, which features black and silver with a global badge and is available to all fighters on the roster. In addition the UFC Fight Kit will include the “official UFC walkout jersey, variations of the Octagon short, the Octagon skort, the walkout hoodie, and assorted performance tops for women.”
“When we began this project we didn’t know exactly where it would end,” Reebok President Matt O’Toole said. “But we did know that we wanted to have a kit that delivered the very best high performance and technology for the fighter. We also wanted to represent the passion and pride the UFC fans have around the world.”
Wearing the Fight Kit will be mandatory for all fighters under the Las Vegas-based organization’s banner beginning at UFC 189, which also includes all UFC-related events leading up to the event during International Fight Week. Fighters will be paid for wearing the gear based on promotional tenure, from $2,500 for those with one to five fights’ experience to $40,000 for champions.
“One of the things that has happened over the last couple days, these guys have been here trying the things on -- and a lot of the fighters had input on how this stuff was made – but it’s been nothing but positive,” White said. “At the end of the day that’s what matters to us – that the fighters like it.”
A number of the UFC’s most prominent stars, including Ronda Rousey, Conor McGregor, Fabricio Werdum, Johny Hendricks, and Joanna Jedrzejczyk, among others, were on hand to help showcase some of the new apparel. Fight Kit gear is also available for pre-sale at ufcstore.com and reebok.com.
Here is a look at the some of the gear from the UFC Fight Kit launch: