What’s going through the mind of Strikeforce’s head honcho on the eve of its first CBS-televised event?

Strikeforce CEO Scott Coker discusses the promotion’s recent branding inclusion in the EA Sports MMA video game, the success he’s had marketing Fedor Emelianenko to the masses, the dangers of resting the promotion’s future in the hands of one fighter, and if his promotion will adopt the popular performance bonuses used by the UFC.