Bellator "Knocks Out" Original Digital Content Around "Bellator: The British Invasion"
Mar 4, 2015 Comments
(PRESS RELEASE) -- As Bellator prepares for their first 2015
tentpole event with Friday's "The British Invasion," the Bellator
digital team is using a strong original content plan with fighter
profiles promote the powerful fight card.
Bellator brought back the popular "#5Rounds" question and answer piece for Paul Daley and King Mo while producing "Foundations," a series highlighting a signature moment for Liam McGeary, Emanuel Newton and Chieck Kongo.
Bellator's signature digital feature, "#InFocus," is a short form,
original digital series that features a Bellator fighter as they
prepare to step into the cage. The latest #InFocus feature takes a
look at all four main event participants, Emanuel
Newton, and Chieck Kongo, with "King Mo" and Liam
McGeary coming out later today and tomorrow respectively.
"Because of this strong British Invasion tentpole card, we had the opportunity to dive in and create strong original content surrounding some of our many amazing personalities," said Eric Burak, Bellator's Vice President, Digital. " These original pieces live across all of Bellator's digital platforms to provide fans with an in-depth look into these athletes, while driving home TV tune-in for Friday's event."
#INFOCUS SERIES
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike TV, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
Bellator brought back the popular "#5Rounds" question and answer piece for Paul Daley and King Mo while producing "Foundations," a series highlighting a signature moment for Liam McGeary, Emanuel Newton and Chieck Kongo.
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"Because of this strong British Invasion tentpole card, we had the opportunity to dive in and create strong original content surrounding some of our many amazing personalities," said Eric Burak, Bellator's Vice President, Digital. " These original pieces live across all of Bellator's digital platforms to provide fans with an in-depth look into these athletes, while driving home TV tune-in for Friday's event."
#INFOCUS SERIES
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike TV, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
