DANA REACHES ONE MILLION FOLLOWERS ON TWITTER
Feb 12, 2010
(PRESS RELEASE) -- As if the battle of Hall of Famers at UFC 109,
legalization of the sport in Wisconsin and the first-ever show in
Australia at UFC 110 weren't milestones enough for the Ultimate
Fighting Championship®, February also set records on Twitter.
Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.
"I love Twitter because I get to talk directly to UFC fans," said
White. "Their support is awesome and has made the sport what it is
today."
Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA.
In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining @ufchoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.
UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.
For current UFC news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.
About The Ultimate Fighting Championship®
UFC is the largest live pay-per-view event content provider in the world and the fastest growing main stream sports organization in history. Owned and operated by Zuffaâ„¢, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, Avail-TVN Entertainment, BellTV, SaskTel Maxâ„¢, Shaw Pay-Per-View, and Viewers Choice. International distributors include WOWOW in Japan, Rede TV and Globosat’s Combate Channel and SporTV in Brazil, ESPN in United Kingdom, Televisa in Mexico and throughout Central America, with worldwide distribution via the Internet on UFC.com and Yahoo! Sports. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. UFC programming is distributed in 132 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagonâ„¢ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.
Advertisement
Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA.
Amy Martin, founder of Digital Royalty, a social media brand
management company, credits White with taking unique advantage of
the instant medium. "Through Twitter, Dana uniquely humanizes the
UFC brand," she said. "The genuine, two-way communication and
interaction he has with his followers is rare among any brand."
In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining @ufchoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.
UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.
For current UFC news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.
About The Ultimate Fighting Championship®
UFC is the largest live pay-per-view event content provider in the world and the fastest growing main stream sports organization in history. Owned and operated by Zuffaâ„¢, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, Avail-TVN Entertainment, BellTV, SaskTel Maxâ„¢, Shaw Pay-Per-View, and Viewers Choice. International distributors include WOWOW in Japan, Rede TV and Globosat’s Combate Channel and SporTV in Brazil, ESPN in United Kingdom, Televisa in Mexico and throughout Central America, with worldwide distribution via the Internet on UFC.com and Yahoo! Sports. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. UFC programming is distributed in 132 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagonâ„¢ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
