FORM Athletics, Toyo Tires and MMAWarehouse.com Launch

May 23, 2011
(PRESS RELEASE) -- FORM Athletics, a division of California Sports Company K·Swiss (NASDAQ: KSWS), announced that it has partnered with Toyo Tires and MMAWarehouse to present a first-of-its kind promotion in anticipation of Anthony "Showtime" Pettis' upcoming debut fight. The promotion, aptly called Go Time with Showtime, offers fans the chance to win weekly prizes and a grand prize package simply by sending a special good luck Tweet to Pettis (@showtimepettis), FORM Athletics (@formathletics) and Toyo Tires (@toyotires).

The Twitter hype will support FORM Fighter and WEC Lightweight Champ Anthony "Showtime" Pettis in preparation for his highly anticipated UFC debut fight against Clay "The Carpenter" Guida on the Ultimate Fighter 13 card, June 4. Pettis achieved legendary status last December during a winning match against Ben Henderson at the WEC 53 Title Fight with a kick heard round the world.

Today through June 1, FORM Athletics (@formathletics) and Toyo Tires (@toyotires) followers who pledge their twitter support for Pettis will be entered for the chance to win weekly prize packages featuring limited edition Toyo Tires x FORM Athletics x Pettis t-shirts, hats and workout towels. One grand prize winner will be chosen on June 2nd and kitted out with a Go Time with Showtime Pack including: Pettis signed FORM Athletics walkout fight shorts, hoodie, hat, limited edition Toyo Tires x FORM Athletics x Pettis t-shirt and a set of Toyo Proxes 4 tires. Tweets must include @showtimepettis, @formathletics, @toyotires and #GoTime. For complete details on the Go Time with Showtime Pettis promotion, including a sample qualifying tweet, visit http://offerpop.com/formathletics/10298. There is no purchase necessary to enter.

Additionally while supplies last, fans who spend $50 or more on FORM Athletics product through MMAWarehouse.com will receive the limited edition exclusive Pettis x FORM x Toyo Tires t-shirt as a free gift with purchase.

About FORM Athletics

FORM Athletics is a division of K·Swiss that was founded in 2010 by Action Sports veteran Mark Miller and WEC former Featherweight Champion Urijah Faber. FORM was built on the belief that true expression doesn't end in the gym, what you wear speaks to who you are, FORM is a brand designed and inspired for your active lifestyle. FORM is a true testament to the commitment, sacrifice, and confidence inspired by the world's toughest athletes. www.formathletics.com

About K·Swiss

Founded more than forty years ago in Van Nuys, California, K·Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K·Swiss "Classic" in 1966. Since its inception, K·Swiss has rooted itself in California Sport K·Swiss with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K·Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K-Swiss, visit www.kswiss.com.

About Toyo Tires

Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. The Toyo Tires brand is supported in the United States through integrated national marketing campaigns, which include television, print and online advertising. In addition, the company sponsors many high profile sports and lifestyle organizations such as UFC®, Sports Car Club of America (SCCA®) and Pac-10 sports. For more information, visit

www.toyotires.com.

About MMAWarehouse.com

MMAWarehouse.com was founded in 2004 and is one of the largest mixed martial arts retailers in the world. The award-winning website offers a broad selection of the latest MMA clothing and MMA gear, detailed descriptions and images, customer reviews, and exclusive offerings. The company has sponsored over one hundred professional fighters, has appeared in two recent video games, and receives industry-leading customer service ratings. MMAWarehouse.com is headquartered in Wheeling, IL.
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