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FORM Athletics Unveils New Website

(PRESS RELEASE) -- FORM Athletics, a division of California Sports Company K·Swiss, unveiled a brand new website with superior features and functionality.

The new website offers smooth navigation and usability, and will continually feature unique content. Visitors may keep up with FORM athletes through their twitter feeds in the BLOG section, or get freebies like wallpaper of FORM athletes through customized athlete in DOWNLOADS. Get a sneak peak of where FORM is heading with the Fall 2011 FORM Athletics apparel collection LOOKBOOK and new FORM Performance Gear. Find in depth bios, walkout kits, and athlete lockers featuring gear favorites in the ATHLETE section. Get EVENTS information and watch the countdown, as we anticipate the next big match up.

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Celebrating the launch of the new FORM Athletics online store, for a limited time only, visitors receive a discount of 20% off of their entire order. Simply enter the code "FORM" at checkout.

www.formathletics.com

About FORM Athletics

FORM Athletics is a division of K·Swiss that was founded in 2010 by Action Sports veteran Mark Miller and WEC former Featherweight Champion Urijah Faber. FORM was built on the belief that true expression doesn't end in the gym, what you wear speaks to who you are, FORM is a brand designed and inspired for your active lifestyle. FORM is a true testament to the commitment, sacrifice, and confidence inspired by the world's toughest athletes. www.formathletics.com

About K·Swiss

Founded more than forty years ago in Van Nuys, California, K·Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K·Swiss "Classic" in 1966. Since its inception, K·Swiss has rooted itself in California Sport K·Swiss with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K·Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K-Swiss, visit www.kswiss.com.

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