LONSDALE EXTENDS PARTNERSHIP WITH BAMMA

Nov 9, 2013
(PRESS RELEASE) -- Europe’s flagship Mixed Martial Arts promotion, BAMMA, is proud to announce a renewed partnership with Lonsdale, ahead of ‘BAMMA 14: Daley vs Da Silva’ as Lonsdale extends its commitment to British MMA into 2014. BAMMA 14 takes place on 14th December at Birmingham’s LG Arena and tickets are available from http://fola.me/Ly8g5

The name Lonsdale became inextricably associated with the history of boxing, when in 1891 the 5th Earl of Lonsdale organised the first boxing fight with gloves. When veteran fighter, Bernard Heart, adopted the Lonsdale name for his original boxing range in 1960, Lonsdale further established itself as a pioneer in combat sports history becoming the emblem of names that included Muhammed Ali, Henry Cooper and Sugar Ray Leonard.

Lonsdale extended its sporting heritage to Mixed Martial Arts when it first partnered with BAMMA for ‘BAMMA 5: Daley v Shirai’ in 2011. The partnership has seen many unforgettable British MMA bouts in the BAMMA cage, and Lonsdale has notably championed stars that have included Colin ‘Freakshow’ Fletcher and Tom ‘Kong’ Watson. Lonsdale has also become associated with the coveted BAMMA Lonsdale British title belts.

BAMMA’s Director, Ashley Bothwell said: “We are really pleased to continue a very successful relationship with Lonsdale. We are proud to be associated with the combination of boxing heritage, British culture and iconic style that only Lonsdale can bring. We value the support that Lonsdale has put behind the growth of MMA in the UK and we look forward to a really strong 2014 as we increase the number of our shows on a wider TV platform under this partnership.”

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