MGM RESORTS INTERNATIONAL’S M LIFE TEAMS UP WITH ULTIMATE FIGHTING CHAMPIONSHIP
Feb 24, 2014 Comments
(PRESS RELEASE) -- Las Vegas, Nev. – MGM Resorts International
(NYSE: MGM) has teamed up with the Ultimate Fighting Championship®
(UFC®) to bring unparalleled VIP experiences and offers to members
of M life, MGM Resorts’ loyalty rewards program. M life members
will have unmatched access to UFC including parties, fighter
meet-and-greets, discounted merchandise and more.
“Our relationship with MGM Resorts International brings M life members closer to the action than ever before,” said Michael Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “We are delighted to partner with M life and give their members access to UFC’s action-packed fights and world-class athletes.”
Bill Hornbuckle, President and Chief Marketing Officer for MGM
Resorts, said: “By developing a partnership with the immensely
popular UFC, we are able to enhance the fan experience like no one
else could through M life. Now every fight can be unforgettable
with special access before, during and after the event. We are
combining the best mixed martial arts talent in the world with our
iconic venues on the Las Vegas Strip.”
Members of M life’s top three tiers – Gold, Platinum & NOIR – will have access to additional UFC benefits including:
· 20 percent discount on UFCstore.com purchases
· One complimentary code to purchase the digital viewing of a UFC fight
· Access to contests and giveaways
· Access to live fighter video chats
For more information, visit ufc.com or mlife.com.
About M life M life is MGM Resorts International’s premier rewards program. Members earn benefits for virtually every dollar spent at 15 MGM Resorts world-renowned destinations including Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit. With just one card, M life members have access to experiential rewards, personalized offers and exclusive benefits such as special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events. Preferred relationships, including UFC, Hyatt, Southwest Airlines, Royal Caribbean International, Avis Budget Group and Ameristar Casinos, Inc., provide members additional value, access and offers throughout the world on land, air and sea. For more information, visit mlife.com or connect on Facebook or Twitter.
About Ultimate Fighting Championship® Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC.
“Our relationship with MGM Resorts International brings M life members closer to the action than ever before,” said Michael Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “We are delighted to partner with M life and give their members access to UFC’s action-packed fights and world-class athletes.”
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Members of M life’s top three tiers – Gold, Platinum & NOIR – will have access to additional UFC benefits including:
· Pre-sale UFC ticket offerings (limited supply)
· 20 percent discount on UFCstore.com purchases
· One complimentary code to purchase the digital viewing of a UFC fight
· Access to contests and giveaways
· Access to live fighter video chats
For more information, visit ufc.com or mlife.com.
About M life M life is MGM Resorts International’s premier rewards program. Members earn benefits for virtually every dollar spent at 15 MGM Resorts world-renowned destinations including Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit. With just one card, M life members have access to experiential rewards, personalized offers and exclusive benefits such as special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events. Preferred relationships, including UFC, Hyatt, Southwest Airlines, Royal Caribbean International, Avis Budget Group and Ameristar Casinos, Inc., provide members additional value, access and offers throughout the world on land, air and sea. For more information, visit mlife.com or connect on Facebook or Twitter.
About Ultimate Fighting Championship® Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC.
