ONE FIGHTING CHAMPIONSHIP™ AND YAHOO TEAM UP TO PROVIDE ONLINE NEWS AND VIDEO COVERAGE
Sep 25, 2013 Comments
(PRESS RELEASE) -- 24 September 2013 – Singapore: ONE Fighting
Championship™ (ONE FC) announced today that it has teamed up with
Yahoo as its official digital partner to bring in exclusive and
behind-the-scenes content surrounding ONE FC, Asia's largest Mixed
Martial Arts (MMA) organization.
The South East Asia-wide partnership will see Yahoo hosting exclusive ONE FC editorial and video content on a dedicated MMA section on the Yahoo Sports website. Steady stream of ONE FC content like interviews with fighters, videos, match highlights including promotional trailers will be published with breaking news featured regularly on the webpage. The content will also be translated to several different languages and customized according to each region. The partnership significantly expands ONE FC’s digital reach, with access to Yahoo users in countries like Singapore, Indonesia, Malaysia, Philippines and Vietnam. For Yahoo, the partnership is another opportunity to deliver innovative and exclusive content experience to a passionate community of sports fans.
CEO of ONE Fighting Championship™ Victor Cui stated, “This
partnership is a game changer that will redefine online content for
Yahoo and ONE FC. This partnership is the first time Yahoo has
formed a partnership with a mixed martial arts organization. ONE FC
has a 90% market share in Asia while Yahoo is one of the most
recognized digital brands in the world and this monumental
partnership will elevate mixed martial arts content to another
stratosphere.”
“Yahoo has always been dedicated to providing the best sports coverage and this partnership takes us to a whole new level,” said Alan Soon, Managing Editor of Yahoo! South East Asia. “Thanks to our partnership with One FC, we’ll be closer to the action. We'll have more exclusives and the best online experience for MMA fans in the region.”
For more updates on ONE Fighting Championship™, please visit www.onefc.com and follow on Twitter @ONEFCMMA and Facebook at www.facebook.com/ONEFCMMA.
About ONE Fighting Championship™ With a 90%+ market share in Asia, ONE Fighting Championship is Asia's largest Mixed Martial Arts (MMA) organization. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia.
ONE Fighting Championship™ has partnered with FOX and STAR Sports for an unprecedented 10-year cable television deal with a coverage that spans 70+ countries across the world.
About Yahoo Yahoo is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).
The South East Asia-wide partnership will see Yahoo hosting exclusive ONE FC editorial and video content on a dedicated MMA section on the Yahoo Sports website. Steady stream of ONE FC content like interviews with fighters, videos, match highlights including promotional trailers will be published with breaking news featured regularly on the webpage. The content will also be translated to several different languages and customized according to each region. The partnership significantly expands ONE FC’s digital reach, with access to Yahoo users in countries like Singapore, Indonesia, Malaysia, Philippines and Vietnam. For Yahoo, the partnership is another opportunity to deliver innovative and exclusive content experience to a passionate community of sports fans.
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“Yahoo has always been dedicated to providing the best sports coverage and this partnership takes us to a whole new level,” said Alan Soon, Managing Editor of Yahoo! South East Asia. “Thanks to our partnership with One FC, we’ll be closer to the action. We'll have more exclusives and the best online experience for MMA fans in the region.”
For more updates on ONE Fighting Championship™, please visit www.onefc.com and follow on Twitter @ONEFCMMA and Facebook at www.facebook.com/ONEFCMMA.
About ONE Fighting Championship™ With a 90%+ market share in Asia, ONE Fighting Championship is Asia's largest Mixed Martial Arts (MMA) organization. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia.
ONE Fighting Championship™ has partnered with FOX and STAR Sports for an unprecedented 10-year cable television deal with a coverage that spans 70+ countries across the world.
About Yahoo Yahoo is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).
