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STRIKEFORCE TO PRE-LAUNCH ONLINE APPAREL STORE WITH NEW LOGO THIS SATURDAY

(PRESS RELEASE) -- World championship Mixed Martial Arts (MMA) promotion STRIKEFORCE will pre-launch its forthcoming online apparel store, StrikeforceStore.com, tomorrow/Saturday, Oct. 9, the day of its the world championship doubleheader STRIKEFORCE: Diaz vs. Noons II event live on SHOWTIME® at 10 p.m. ET/PT (delayed on the West Coast) from HP Pavilion in San Jose.

The pre-launch will provide fans with the opportunity to purchase apparel sporting STRIKEFORCE's new, revamped logo. The complete, new online store is expected to officially launch at the beginning of December, just in time for the holidays.

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StrikeforceStore.com will offer men's and women's T-shirts and hooded sweatshirts with all apparel sporting a new STRIKEFORCE logo. A military inspired line of men's T-shirts with various designs will also be available at launch.

Men's sizes will range from small to 3XL and women's sizes will range from small to XL. All products will feature premium material.

StrikeforceStore.com will also offer hats, event and fighter specific apparel at a post-launch date in the near future.

About STRIKEFORCE
STRIKEFORCE (www.strikeforce.com) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its "Shamrock vs. Gracie" event, the first sanctioned mixed martial arts fight card in California state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose's HP Pavilion, played host to a sold-out, record crowd of 18,265. Since 1995, STRIKEFORCE, sanctioned by ISKA, has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts (MMA) series with "Shamrock vs. Gracie." In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose. In March 2009, STRIKEFORCE signed a multi-year agreement with SHOWTIME® to stage live events on the premium cable television network. The promotion has since also produced two live, primetime events on the CBS Television Network.

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