The UFC launches UFC Fight Pass

Dec 31, 2013
(PRESS RELEASE) -- Las Vegas, Nevada – The Ultimate Fighting Championship® organization announces the launch of UFC Fight Pass™, the new digital subscription service which is a must-have for mixed martial arts fans.

Unveiled today with a two-month free trial, UFC Fight Pass delivers a minimum of 10 exclusive live events per year, exclusive live prelims, newly created and exclusive content in addition to unprecedented on-demand access to parent company Zuffa’s vast mixed martial arts video library.

UFC president Dana White said: “We’re very excited to announce this unique subscription service for our great fans. As the demand for live UFC events around the world continues to increase, we’ve responded by planning more big shows in international markets in local primetime. In 2014, there are going to be more international events than ever before – but we wanted to make sure that fans around the world could see these fights too.

“The UFC has always been ahead of the game when it comes to new media and new technology. We are putting together some sick cards in international markets and with UFC Fight Pass fans never have to miss a single UFC event, no matter where in the world the fights are taking place.”

Three international UFC Fight Night events have already been confirmed for UFC Fight Pass: UFC Fight Night: SAFFIEDINE vs. LIM on January 4, UFC London 2014: GUSTAFSSON vs. MANUWA on March 8 and a third international fight card in March. All cards feature top-10 ranked fighters competing in highly significant bouts.

UFC Fight Pass will also be the exclusive place to watch live Fight Pass Prelims™, the opening contests on major UFC Pay-Per-Views and televised cards.

In addition to more than nine exclusively live fights per month, UFC Fight Pass will also offer unparalleled on-demand access to the biggest MMA fight library in the world.

White said: “Zuffa has the biggest fight library on the planet, and with a UFC Fight Pass subscription, fans will get access to thousands of fights from the entire history of the sport. This is what fans have always wanted – we are giving them the keys to the candy store. Subscribers will be able to watch, on demand, the greatest fights and greatest fighters in the entire history of this sport. And I mean everything, from Royce Gracie, Matt Hughes, Chuck Liddell and Anderson Silva, to Frank Shamrock, Wanderlei Silva, Kazushi Sakuraba and Fedor Emelianenko.”

Subscribers will be able to access hundreds of hours of content from the archive which includes two decades of UFC fights and the video libraries of other MMA organizations including PRIDE FC, PRIDE Bushido, Strikeforce, EliteXC, the World Fighting Alliance, Affliction Entertainment and World Extreme Cagefighting. See attached FAQ sheet for further details.

Additionally, there will be newly-created content for the service including regular behind-the-scenes reports, fighter diaries, UFC Upfront, UFC By the Numbers, UFC Fight Camp Insider and training tips. Plus, there will be exclusive content including the hotly-anticipated upcoming The Ultimate Fighter: Brasil season featuring bitter rivals Wanderlei Silva and Chael Sonnen and future international editions of The Ultimate Fighter will be available exclusively on the UFC Fight Pass service.

“If you are a fight fan, UFC Fight Pass is for you,” White added.

UFC Fight Pass will initially launch in the United States, Canada, New Zealand and Australia, with a $9.99 price point per month in all four markets. Content will vary according to local television blackout rules.

A free two month trial starts now through February 28, 2014 providing access to live fights including the UFC’s first ever event in Singapore, UFC Fight Night: SAFFIEDINE vs. LIM, and UFC Fight Pass Prelims.

All bouts live and subject to change. Visit UFC.com and UFC.tv for more information.

About the Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Sao Paulo, Beijing and Singapore, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2011, the UFC burst onto the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries and territories, to nearly 882 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over 2.7 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV® offering live event broadcasts and video on demand around the world, a new video game franchise in development with EA, UFC GYM®, UFC Fight Club® affinity program, UFC Fan Expo®, branded apparel, trading cards and more.

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