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UFC® AND NEULION ANNOUNCE NEW UFC VIEWING EXPERIENCE AT UFC.TV

Unique Service Gives Fans Opportunity to View UFC Events Like Never Before By Providing Live Statistics, Multiple Camera Views and Audio Feeds

(PRESS RELEASE) -- The Ultimate Fighting Championship® and NeuLion, Inc. (TSX:NLN), the leading service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a partnership to launch a brand new service for UFC® offering the most interactive, far-reaching digital experience yet.

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The new online tool gives fans the ability to control audio and video feeds of UFC Pay-Per-View events, as well as other unique features such as quad view, picture-in-picture, video quality up to broadcast quality, live chat and live scoring by fans. The new UFC viewing experience will launch online on Feb. 5 at UFC.TV, just in time for the much-anticipated UFC® 126: SILVA vs. BELFORT card.

Prior to this official launch, UFC is giving its fans free access to this new experience by offering round one of the Frankie Edgar-Gray Maynard championship fight from UFC 125. In viewing round one of this historic fight, fans have the chance to watch the action from one of six video feeds, including four distinct camera angles. Additionally, fans can listen to one of four audio options, including different feeds from the red and blue corners. To view the free UFC experience, visit www.UFC.tv.

“Fans are always asking for more ways to get closer to the action and NeuLion’s capabilities allow us to deliver,” UFC President Dana White said. “With this technology, fans have ultimate access during our events and can control camera views, audio and score the bouts along with other fans.”

NeuLion has provided similar online viewing experiences for the NBA, NFL and NHL. UFC and NeuLion are now delivering a digital service never before seen in the combat sports world and future features will include viewing on mobile devices and tablets.

“We are pleased to be working with the UFC and our new partnership will bring fans a whole new set of products and services,” Nancy Li, Chief Executive Officer of NeuLion, said. “Whether online or mobile, fans can stay connected to UFC like never before. Granting UFC fans the most immersive experience yet, we are excited to be a part of the next step in their digital expansion.”

For more information, or current UFC fight news, visit UFC.com.

Ultimate Fighting Championship® - www.ufc.com Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gymâ„¢, UFC Fight Club affinity program, UFC Fan Expoâ„¢ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagonâ„¢ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the operational support system (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company’s IPTV set top box.

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