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UFC BRINGS THE ULTIMATE FAN EXPERIENCE TO TORONTO, ONTARIO, CANADA IN APRIL 2011

(PRESS RELEASE) -- This past year, UFC® fans from around the globe had the opportunity to celebrate their passion for UFC® and the sport of mixed martial arts at UFC® Fan Expoâ„¢ events in Las Vegas, Boston and London. With an overwhelming response in each city, the UFC® Fan Expoâ„¢ excelled in providing the ultimate fan experience.

Now, the UFC® and Reed Exhibitions are pleased to announce the first-ever UFC® Fan Expoâ„¢ in Canada. The two-day event, which could be the biggest UFC® Fan Expoâ„¢ ever, is scheduled to take place April 29 – 30, 2011 at the Direct Energy Centre in Toronto.

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In August 2010, Premier Dalton McGuinty announced that the provincial government would allow regulated mixed martial arts events to take place in Ontario. With this historic news, UFC® is excited to bring Canadian fans the ultimate fan experience with UFC® Fan Expoâ„¢ and a major UFC event next year.

“It’s been our goal to bring a major UFC event to Toronto for a long time,” said UFC President Dana White. “The fans in Ontario are amazing and we want to give them a weekend they won’t forget. With the UFC Fan Expo and the card we are putting together, Ontario is in for an incredible weekend.”

As the world’s leading MMA event, UFC® Fan Expoâ„¢ provides fans with the opportunity to experience, celebrate, learn and come face-to-face with some of the greatest athletes in sports today. Fans will take advantage of all that UFC® has to offer through a jam-packed weekend of exciting activities including autograph sessions with the largest collection of UFC® fighters, exhibitions, training & development seminars, fan-inspired special events and competitions, meet & greets with top fighters and industry icons, demos of various fighting techniques, interactive events, and much more.

Exhibitors at the Expo will now reach a new demographic of fans from the second largest country in the world. UFC® Fan Expoâ„¢ Toronto is expected to attract over 150 leading vendors covering approximately 300,000 square feet of space. The exhibit floor will feature apparel, electronic gaming, food & beverages, fight gear, fitness equipment and supplies, nutritional supplements, lifestyle products, and others.

Building off the successes of the previous Expos and paired with a stacked fight card, UFC® Fan Expoâ„¢ Toronto 2011 will bring an unforgettable sports experience to the city.

“We are very excited to finally bring all of the excitement of the UFC to Ontario,” said UFC Director of Canadian Operations Tom Wright. “Fans in Ontario have waited patiently and we are happy to bring them this ultimate weekend of fan events, as well as a major UFC fight card.”

For more information on UFC® Fan Expoâ„¢ and to purchase tickets, visit www.ufcfanexpo.com. To subscribe to the official UFC® Fan Expoâ„¢ newsletter, visit www.ufcfanexpo.com/newsletter. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email [email protected]. Don’t wait, space is limited and will be sold on a first-come, first-served basis.

About The Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 147 countries and territories, reaching 430 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gymâ„¢, UFC Fight Club affinity program, UFC Fan Expoâ„¢ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagonâ„¢ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About Reed Exhibitions

The UFC® Fan Expoâ„¢ is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

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