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UFC® ULTIMATE INSIDERâ„¢ AIRS THURSDAY ON UFC.COM

(PRESS RELEASE) -- Continuing to set the gold standard across all forms of entertainment, the Ultimate Fighting Championship® leaps into the world of weekly web shows with the “UFC® Ultimate Insiderâ„¢”, which airs this Thursday, August 5th at 11:00am PT/2:00pm ET on UFC.com.

“Every week, UFC Ultimate Insider will take fans behind-the-scenes, to places where only our cameras can go, and show them a side of the UFC they’ve never seen before,” said UFC President Dana White.

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UFC Ultimate Insider offers viewers unparalleled access to the Ultimate Fighting Championship, including the latest news and information, in-depth interviews with the UFC’s biggest stars, compelling backstage footage, interactive features where the voice of the UFC fan will be heard, and so much more. This is the only show that covers the UFC from the inside out.

This Thursday at 11:00am PT/2:00pm ET, “UFC Ultimate Insider” features Joe Rogan in a one-on-one interview with Anderson “The Spider” Silva, just days before he takes to the Octagonâ„¢ at UFC 117. Greg Jackson throws fans some of his trademark MMA moves in “Fight School,” where trainers, coaches and fighters demonstrate their techniques. Also, fans can “Go Beyond the Octagon” with Clay Guida as he gives us a tour of his crib on wheels. In “UFC Full Blast,” which offers exclusive sound captured from microphones worn in the middle of the action during action-packed UFC events, Cain Velasquez wears the wire for the epic Lesnar vs. Carwin title fight at UFC 116.

With attendance, merchandise, and Pay-Per-View records being shattered every year, the demand for UFC information is at an all-time high. UFC Ultimate Insider is a revealing window inside the world of the UFC, from the personal lives of the fighters to behind-the-scenes operations of the fastest growing sport in the world. Most importantly, UFC Ultimate Insider will entertain the best fans in all of sports, and bring them closer to the sport they love.

UFC Ultimate Insider airs every week and is easily accessible from their web browsers.

Other regular feature segments in UFC Ultimate Insider will include:

Ultimate Poll Question – Viewers vote to rank the top 8 in a variety of categories, like the best fighters, fights, events, and more throughout UFC history. Dana White’s Direct Hits – UFC president Dana White answers video questions submitted by viewers. Octagon Outtakes – Flubs, falls and outtakes show the funny side of the fight game. UFC Update – The latest news and information from the world leader in MMA

For more information, or current UFC event news, visit UFC.com. All bouts live and subject to change.

Ultimate Fighting Championship® - www.ufc.com Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 147 countries and territories, reaching 430 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gymâ„¢, UFC Fight Club affinity program, UFC Fan Expoâ„¢ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagonâ„¢ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

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