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ULTIMATE FIGHTING CHAMPIONSHIP® ANNOUNCES FEATURED Q&A PARTICIPANTS FOR UFC® FAN EXPO

FRIDAY, APRIL 29 – BRUCE BUFFER, DANA WHITE, JOE ROGAN, CHUCK LIDDELL

SATURDAY, APRIL 30 – HERB DEAN, TOM WRIGHT, HERSCHEL WALKER


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(PRESS RELEASE) -- The chance to ask questions to some of the top executives, officials and personalities associated with the sport of mixed martial arts is presented at the UFC® Fan Expo at the Direct Energy Centre in Toronto on April 29 and 30. The Ultimate Fighting Championship® confirmed the following Q&A sessions taking place on the main stage over the course of the two-day festivities:

Friday, April 29 (all times Eastern)

10 a.m. – UFC Octagon® announcer Bruce Buffer

12:30 p.m. – UFC President Dana White

2 p.m. – UFC broadcaster Joe Rogan, hosted by UFC broadcaster Mike Goldberg

4:30 p.m. – Chuck Liddell, UFC Hall of Famer and Executive Vice President of Business Development, hosted by UFC broadcaster Mike Goldberg

Saturday, April 30

11 a.m. – Rules and Judging Seminar with respected referee Herb Dean

12:30 p.m. – UFC Director of Canadian Operations Tom Wright

2 p.m. – STRIKEFORCE® star Herschel Walker, hosted by commentator Todd Harris

“I always enjoy interacting with the fans and I’m excited to host a Q&A at the UFC Fan Expo,” UFC President Dana White said. “I’m glad that fans will have the chance to talk to Buffer, Rogan, Chuck, Herb, Tom and Herschel as well. This is a cool opportunity for fans to connect with the top names in this sport and it’s all a part of delivering the ultimate experience.”

All the UFC® Fan Expo activities will be planned in conjunction with the sold out UFC® 129: ST-PIERRE vs. SHIELDS event, which takes place in front of 55,000 fans at Rogers Centre on Saturday, April 30. Headlined by a welterweight title bout between champion Georges St-Pierre of Montreal and challenger Jake Shields, UFC 129 also features Jose Aldo defending the featherweight crown against tough Ontarian Mark Hominick. The event has already broken all UFC attendance and gate records, while also setting the highest gate mark for a single-day event in Rogers Centre history.

On the heels of the biggest weekend in the history of UFC and the sport of mixed martial arts, tickets for the UFC Fan Expo are still available on a limited basis. In order to prevent missing out on the UFC’s ultimate experience, fans are encouraged to purchase tickets in advance. For more information on UFC Fan Expo and to purchase tickets, visit www.ufcfanexpo.com. To subscribe to the official UFC Fan Expo newsletter visit www.ufcfanexpo.com/newsletter. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email [email protected]. Don’t wait, space is limited and will be sold on a first-come, first-served basis.

About Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages.

UFC® also boasts a powerful presence online, with UFC.com attracting over 6 million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over five million fans on Facebook and nearly 250,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with nearly 1.4 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.

Ancillary businesses include the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gymâ„¢, UFC Fight Club affinity program, UFC Fan Expoâ„¢ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.

About Reed Exhibitions

The UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

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