ZUFFA AND UBISOFT ANNOUNCE RESOLUTION OF ONGOING DISAGREEMENT

Aug 25, 2011
(PRESS RELEASE) -- Zuffa and Ubisoft jointly announce the resolution of an ongoing disagreement between the companies. Ubisoft released for sale to the public a mixed martial arts video game involving street fighting entitled “Fighters Uncaged.”

On the packaging of the video game, text on the back cover invited players to “Become the ULTIMATE FIGHTING weapon!” Zuffa approached Ubisoft regarding the game and the use of “ULTIMATE FIGHTING” on the back cover.

Zuffa owns all right, title and interest in and to the federally registered “ULTIMATE FIGHTING” trademark referenced in registration numbers 2,925,669-2,941,044; 2,706,754 and 3,004,865. Zuffa and Ubisoft note that the companies have no association or business relationship of any kind.

To resolve this disagreement between Zuffa and Ubisoft, Ubisoft has ceased selling the “Fighters Uncaged” video game with the use of “ULTIMATE FIGHTING” on the back cover, and has changed the packaging of “Fighters Uncaged” such that “ULTIMATE FIGHTING” does not appear anywhere on the packaging.

For current UFC fight news, visit UFC.com.

About Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 132 countries and territories, reaching 597 million homes worldwide, in 21 different languages.

UFC® also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 300,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with over 1.5 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.

Ancillary businesses include the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gymâ„¢, UFC Fight Club affinity program, UFC Fan Expoâ„¢ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine

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