theScore® and Bellator Announce Expanded Programming Partnership

Feb 3, 2012
(PRESS RELEASE) -- TORONTO, February 1st, 2012 – Score Media Inc. (TSX: SCR) today announces that it has extended its programming partnership with Bellator Fighting Championships through its upcoming sixth season which begins March 9th. theScore will also broadcast Bellator’s Summer Season as well as its seventh season later this year. The extension gives Canadian mixed martial arts fans access to another year of Bellator fights across theScore’s multiplatform assets including theScore Television Network, theScore.com and its industry-leading application, ScoreMobile.

“We are extremely pleased to announce the continuation of our partnership with Bellator,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “Bellator has developed a reputation for being one of the world’s elite MMA promotions and its programming is a perfect fit for our young audience.”

“theScore is Bellator’s longest running TV partner worldwide, having broadcast each of our first five seasons,” says Bjorn Rebney, Chairman and Chief Executive Officer, Bellator. “As the place where Canadian fans go for MMA programming, news and information, theScore is the perfect partner to help us connect with Canadian MMA fans.”

Season six kicks off on Friday, March 9th headlined by the Bellator World Featherweight title fight between Joe Warren and Pat Curran. In addition, Bellator is planning multiple Canadian event dates in 2012.

theScore’s Bellator programming will be streamed live on theScore.com on Fridays at 8pm ET followed by repeat airings on theScore Television Network on Saturdays at 9pm ET, Sundays at 8pm ET and Wednesdays at 4pm ET.

For more information, please visit: http://tv.thescore.com/programs/bellator-fight-night.

For more information, contact:

Sharon Lassman Director, Communications Score Media Inc. 416-977-6787 x2217 slassman@scoremedia.com

Joe Fernandez Executive Director, Public Relations Bellator Fighting Championships 312-329-1199 joe@bellator.com

About Score Media Inc. Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.

About Bellator Fighting Championships Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago. Bellator, Latin for Warrior, is partnered with entertainment industry leaders Viacom and Fremantle Entertainment, and is the world’s leading tournament-based mixed martial arts organization. Bellator’s Founder, Chairman & CEO Bjorn Rebney is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations.

Forward-Looking Statements Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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