SRN Rewind Special Report: Eric Bischoff, Rick Bassman

A week out from the biggest event of the year in pro wrestling, the Sherdog Radio Network "Rewind" sat down with two of the most perceptive and experienced minds in that world to illuminate how mixed martial arts works from a business, marketing and television standpoint.

This special report features host Jack Encarnacao's in-depth interviews with long time wrestling and MMA promoter and manager Rick Bassman, who touches on everything from UFC 13 to Vince McMahon exploring a mixed martial arts venture, and former WCW head and current TNA executive Eric Bischoff, who holds courts on how to sell a conflict between two combat, the dangers of overexposure, and how quickly things can go awry in sports entertainment.