(PRESS RELEASE) -- Fight Engine continues to change the way mixed-martial-arts promoters, managers and fighters market themselves. The revolutionary www.FightEngine.com is conducting a worldwide search for fighters to participate in two internationally staged shows set in December. ... Read More
It was just one year ago when Kevin "Kimbo Slice" Ferguson fell to a late replacement's short jab on CBS on the last card of the ill-fated EliteXC promotion. ... Read More
The company had one of its most action-packed events of the year Wednesday, prior to the much-hyped, record-smashing season premiere of “The Ultimate Fighter” Season 10 on Spike TV. ... Read More
On the shoulders of media darling Gina Carano, female mixed martial arts managed to command the attention of the MMA world and, to some degree, the sports world at large. ... Read More
Television spins numbers with the expertise of politicians. There is never, ever a cut-and-dried answer on success or failure because too many variables exist.
Case in point: Spike’s recent trumpeting that their re-broadcast of July 11’s UFC 100 event last Saturday pummeled “Strikeforce: Carano vs. ‘Cyborg’” in “the advertiser-coveted demographic” of males 18-34 (513,000 UFC viewers vs. 181,000 for Strikeforce). According to MMAJunkie, the UFC’s two million overall audience snickered at the 576,000 suckers watching Showtime. (I’m paraphrasing. They were more polite about it.)
It’s a seemingly obvious victory for the bigger, stronger promotion -- particularly considering their product came pre-spoiled -- but when you consider that Showtime is available in only one-fifth of the households as Spike and nabbed a similar share of their available viewership, it becomes substantially less impressive. ... Read More
The promise of taking a wild swing at barely disputed heavyweight champion Fedor Emelianenko for a six-figure payday has become something akin to the world’s most spectacular Toughman contest: land a crack at the champ, win a prize.
When the “Kimbo Slice” phenomenon swept the mixed martial arts world last year and garnered record ratings on Showtime and CBS, UFC President Dana White fielded questions ... Read More
Here’s part two in an ongoing series on the connections between the coin-operated juggernauts of “Street Fighter” and today’s MMA fighters ... Read More
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