The Ultimate Fighting Championship launched a needed go-home push for UFC 104 “Machida vs. Shogun” this Saturday at the Staples Center in Los Angeles -- its first show in California in more than two years. ... Read More
An unfortunate fact of media life: people doing their job right aren’t nearly as interesting as people screwing it up.
Earlier in the year, while terminal companies like Affliction and EliteXC were busy making the kinds of business decisions that put them in the bread line, the Bellator Fighting Championships was quietly issuing a slick, no-frills product that developed a following based on clever viral marketing and a no-flow-chart-necessary tournament format. Spanish-language fans were recruited on ESPN Deportes; English-language viewers, perhaps a little slighted, followed clips on YouTube.
No giant dragons, no pro wrestlers commentating, and nothing much to complain about. Simple works.
Recently, some of that goodwill was deflated when word circulated that Bellator’s second “season” would be delayed from the fall until early 2010. Bellator co-founder and CEO Bjorn Rebney believes he has a very good reason for the stutter -- and it involves 150 million households. ... Read More
Like virtually anything else in life, mixed martial arts has its yin and its yang. The sport’s ever-changing landscape offers fighters, fans and frenzied media ... Read More
On a night when the ninth set of “The Ultimate Fighter” champions were crowned, the reality show’s very first winner, Diego Sanchez, defeated Clay Guida ... Read More
As it approaches the final event of its inaugural season on Friday, the ESPN-backed Bellator Fighting Championships appears well positioned to grow in the second half ... Read More
(PRESS RELEASE) -- The headlining win by
newly
minted Bellator Welterweight World Champion Lyman Good had some intense
competition for best knockout of the night at Bellator XI in
Uncasville, CT. ... Read More
UNCASVILLE, Conn. -- Lyman Good became the first welterweight champion of the Bellator Fighting Championships on Friday night in a performance ... Read More
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