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UFC 100 Post-Mortem: Falling Hammers, Lesnar Lunch Boxes and More
By: Jake Rossen
A prizefight ring offers up a lot of truths, not all of them pretty. UFC 1, airing to a mostly-nauseated pay-per-view audience of 80,000 homes in November 1993, used a lot of cringe-worthy brutality to prove that fighting wasn’t what Bruce Lee had led us to believe; UFC 100, which played to unprecedented media coverage and perhaps over a million households on Saturday, used a lot of cringe-worthy brutality to prove that fighting wasn’t even what Royce Gracie had led us to believe.
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UFC 100 Primer: St. Pierre-Alves Red Ink
By: Jake Rossen
Thiago Alves has won seven bouts in a row, the last three against legitimate top-10 competition. Were it not for the traumatic evening against Matt Serra, Georges St. Pierre might now be holding the record for most consecutive wins in the Octagon. The point? That the No. 1 and No. 2 men in a division are fighting, both in their primes. And that’s not as typical as you’d think.
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Unlike most elite mixed martial artists who can do everything well but are legendary at nothing, St. Pierre performs at altitude levels in every facet of the game: He’s very good at being very good. -
GSP’s Gatorade Deal Hits the U.S.
By: Jake Rossen
When it was announced that Georges St. Pierre had signed an endorsement deal with Gatorade Canada in March, observers pegged it as a major step forward in MMA’s “mainstream” market acceptance. As with Caol Uno and his Nike sponsorship in Japan, though, it still didn’t feel all that tangible to North American fans. (Let’s face it: We’re an insulated, self-involved culture. If it’s not happening here, it’s not happening.)
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But if you’re willing to crack open the new issue of Rolling Stone -- and can suffer the indignity of buying a magazine with a Jonas brothers cover -- you might be pleased to see a two-page spread for Gatorade’s “G” campaign featuring St. Pierre decked out in green trunks
