Bellator CEO Bjorn Rebney's company helped MTV2's Q2. | Photo: Jeff Sherwood/Sherdog.com
MTV officials today announced that MTV2 has posted its highest-rated quarter in the channel's history, thanks in part to the viewership impact of Bellator Fighting Championships.
According to the network's statement, MTV2, which is available in approximately 80 million homes, saw an increase of 14 percent in total viewership from second quarter 2010. Also notable were increases in viewers aged 12-34, as the network posted an 11 percent increase over last year's mark in that category.
The channel also announced that in the male 12-34 demographic, the viewership figures represented the highest-rated second quarter since the channel was created in 1996.
In addition to increases in the established programming like “Sucker Free Countdown” and “Funk Flex Full Throttle,” the network also announced that its Saturday 9-11 p.m. time slot saw an increase of 11 percent thanks to weekly Bellator broadcasts.
Bellator Fighting Championships partnered with MTV Networks for its fourth season, signing a three-year deal to broadcast live shows. The promotion has held 11 events so far in 2011 on MTV2, its viewership peaking with 325,000 viewers on May 14.