Ben Askren Cuts a Promo for Cryptocurrency Litecoin Ahead of UFC Debut

By Edward Carbajal Feb 5, 2019

Ben Askren cut a promo to fight just about everyone on the UFC roster before his matchup with Robbie Lawler at UFC 235 was announced.

A lot has been made of his backstage beef with Kamaru Usman leading up to the press conference for UFC 235, but Askren has been doing more than stirring up feuds. As it turns out, Askren is a fan of the cryptocurrency Litecoin, which recently which took up some ad space at UFC 232.

In what he called a “PSA about crypto” on social media, Askren shared a story about someone he paid for a service and the cost of transaction fees. He recommended crypto as an alternative to dealing with transaction fees for small business owners who do not like to deal with them.

Askren is not alone in being one of the many fighters that are looking into cryptocurrency. While the UFC may have closed out 2018 with securing a Litecoin sponsorship, Bellator has already had a few fighters talk up crptocurrency and get crypto sponsorships of their own in 2018, so it is nice to see the trend finally make it to the UFC.

The problem with getting people on board with any kind of crypto is the lack of awareness. The currency still has a lot of work to do before people accept it as an actual currency, but having brands like the UFC and Bellator create awareness is a good way to get folks to pay attention. “Awareness is a critical component of adoption,” according to the Litecoin Foundation, and getting its logo in the UFC cage was considered a milestone.

Maybe Askren and a few others on the UFC roster can get sponsored for delivering these PSAs.

Edward Carbajal serves as the lead MMA analyst for Frontproof Media and holds a black belt in Brazilian Jiu-Jitsu and a brown belt in Ishin Ryu Karate. He has covered combat sports since 2014 and has been a fan of MMA since the first UFC. You can follow Edward on Twitter @Carbazel or at his website


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