It wasn’t nearly as lucrative as 2017, but Conor McGregor nonetheless did quite well for himself financially this past year.
According to Forbes , McGregor earned $47 million -- $32 million in salary, $15 million in endorsements – in 2018, making him the No. 21 highest paid professional athlete in any sport. The “Notorious” one ranks ahead of many counterparts in the NFL, MLB and NBA as well as combat sports athletes like Deontay Wilder, Manny Pacquiao and Gennady Golovkin.
Lionel Messi was the top earning athlete with $127 million ($92 million salary, $35 million endorsements), while Canelo Alvarez was the highest paid competitor ($92 million salary, $2 million endorsements) in the combat sports realm and No. 4 overall.
McGregor earned a disclosed $3 million for his UFC 229 bout with Khabib Nurmagomedov, but that doesn’t account for pay-per-view points, as the event reportedly did a record 2.4 million buys. His sponsorship deal with Reebok was renewed prior to UFC 229 and is worth $5 million per year, according to Forbes.
In addition to Reebok, the former UFC champ counted Beats Electronics, Burger King, Monster, Anheuser-Busch InBev and Budweiser among his sponsors in 2018. Forbes also claims that he sold more than 200,000 cases of his Proper 12 whiskey.
On last year’s list, McGregor earned a reported $99 million, which was largely due to his “Money Fight” boxing match with Floyd Mayweather in August 2017.