The PFL officially announced the purchase earlier this month with plans of hosting separate one-off events under the Bellator banner in the near future. PFL founder Donn Davis subsequently laid claim to industry “co-leader” status alongside the UFC based on their new roster.
When asked about Davis’ comments, White dismissed the deal as one failing company buying another.
“Good for them. I wish them all of the luck in the world... One s——y organization that sells no tickets and nobody watches buys another s----y organization that sells no tickets and nobody watches,” White said at the UFC Austin post-fight press conference. “Sounds like a f---ing winner to me, boy”
The UFC frontman further sounded off on a reporter who said PFL now has a “sound” roster. The 54-year-old went on to badger the reporter with questions about PFL’s pay-per-view buy rates, TV deals and live event gate.