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Dana White on UFC Pay-Per-View Price Increase: That’s ESPN’s Decision



The announcement that pay-per-view prices for UFC events would increase for the second consecutive year was understandably met with unhappy reactions from throughout the mixed martial arts community.

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Staring with UFC 270 on Jan. 22, pay-per-view events will now cost viewers $74.99. That comes an the heels of another $5 pay-per-view increase one year prior — along with the rising prices of an annual subscription to ESPN+, which has risen from $59.99 to $69.99.

According to UFC president Dana White, the promotion has no input in the price of its premium events since it gave pay-per-view rights to ESPN as part of its broadcast deal.

“We don’t have any say in that,” White said at the UFC on ESPN 32 post-fight press conference. “We gave the pay-per-views to ESPN, so that’s their decision.

“You know how I feel about that stuff. I don’t love when prices get raised, but it’s not my decision, it’s their’s.”

UFC 270 is headlined by a heavyweight championship unification bout between Francis Ngannou and Ciryl Gane, while Brandon Moreno will face Deiveson Figueiredo in a flyweight title trilogy in the evening’s co-main event at the Honda Center in Anaheim, Calif.

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